In our blog series on social networks for restaurants, we already devoted ourselves to Youtube and Facebook . Today we look at the queen of images: Instagram.
The visual: Instagram
Where Facebook covers the whole range, the Instagram subsidiary concentrates on pictures and short videos. With its many filters, Instagram manages to get the most out of images. Even if no professional photographer was at work.
Instagram is used for inspiration and insight into the beautiful things in life. And since food is part of it, there are a lot of food pictures on the platform. The hashtag (#) foodporn is also very popular. Under this label, people from all over the world share delicacies that they consider “Instagrammable”. In other words: worth sharing on Instagram.
With around one billion users, Instagram is much smaller than Facebook, but it should not be neglected.
Opportunities for restaurants contingent definition
Since pictures of food are among the most viewed content on Instagram, this platform is especially suitable for restaurants. New creations or colorful menus in particular are well received on the platform. Further suggestions can be found in the blog post “ A picture is worth a thousand words ”.
Your own customers can also be part of the social media strategy. If the food is “Instagrammable” - meaning it is worth sharing on Instagram - the advertising will come naturally. But you have to keep in mind that guests who take photographs will shape the image of your restaurant.
Burgers are typical material for the hashtag #Foodporn
Like Facebook, so-called stories can be posted on Instagram, which are only available for 24 hours.
But this short publication time has a big advantage: Instagram does not filter this content! Say, every time you add something to your story, it will be shown to your followers. In addition, the latest research shows that Instagram stories are viewed more often by users than regular posts.
You can design your stories with pictures, boomerangs or other functions and expand them with so-called stickers. What sounds like a gimmick has a lot of use! For example, you can use the location sticker to indicate the location. Or find out the mood of your followers with a survey.
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